Making Peace A Lifestyle, Brand.
The Strategic Marketing of LIFE Camp's Mission & Vision.
FY23 WORKLOG
LIFE CAMP CREATIVE
Our mission is to tell LIFE Camp's story through strategic brand positioning and innovative visual communications.
PROJECT

1) LIFE Camp Brand Identity

1. Logos
2. Typography
3. Color Palate
4. Patterns
5. Stationery
6. Forms & Document Templates
7. Admin Docs (On-boarding, etc.)

VIEW THE BRAND KIT
PROJECT

2) LIFE Camp Creative Ops Plan

1. Personnel Plan - Corporate Structure, Job Descriptions, Workpacks
2. LCC Budget
3. LCC Equipment
4. LCC Workspace

VIEW LCC OPS pLAN
PROJECT

3) LIFE Camp Marketing Plan

1. Overarching Marketing Plan
2. The 12-Month Plan
3. Q4 2022 Objectives
4. Q1 2023 Prospectus
5. Campaign Design

VIEW THE MARKETING PLAN
PROJECT

4) LIFE Camp Marketing Interface

1. LC Website
2. LC Email
3. LC Social Networks
4. LC Event Setups
5. LC OOH (Mass Transit) Media
6. Public Art Installations

VIEW THE LC INTERFACE
PROJECT

5) The LC Decks

1. LIFE Camp General
2. Building A Peace Village
3. LIFE Camp's VIP Model
4. Erica Ford
5. Therapeutic Wellness Services
6. Pain On Beatz
7. LIFE Camp University
8. LIFE Camp Youth & Outreach (Urban Yogis)
9. LIFE Camp Women's Forum
10. LIFE Camp x Planetary Self
11. Cannabis As An Economic Driver
12. PIAL Campaign

VIEW THE LC DECKS
PROJECT

6) LIFE Camp Website

The newly designed public-facing hub for all things LIFE Camp.

VIEW THE WEBSITE plan
VIEW THE live WEBSITE
PROJECT

7) Erica Ford Brand Kit

1. EF Brand Identity
2. EF Deck
3. EF Website
4. Erica Ford Book, 2024

VIEW THE WEBSITE Plan
VIEW THE live WEBSITE
PROJECT

8) Event Marketing

1. 20th Anniversary Gala
2. 2024 Summit at Sea
3. Peace Week 2023
4. Roc Nation
5. Queens Wellness Day
6. Kwanzaa 2023
*Event Plan
*Pre and Post-production Media

VIEW EVENT PACKAGE
PROJECT

9) Partnerships

Active & Prospective
1. Everard Findlay, Planetary Self
2. Kenji Summers, Summit Series
3. Kameke Sweeney, JP Morgan Chase
4. Regina Brooks, Balance Books
5. (Names?) NBA
6. (Names?) NFL Social Justice
7. (Names?) Atlantic Records
8. SNIPES
9. BET
10. Chancellor Banks, DOE
11. Eagle Academy, Queens
12. Social Stack
13. Others

VIEW LC partnerships
PROJECT

10) Research & Training

1. Anti-Gun Violence News
2. Urban Planning News
3. Holistic Wellness in Public Health Arena
4. Competitor/Peer Agency Analyses
5. S.W.O.T. Analysis
6. Professional Development
7. Adobe+ Bootcamp

VIEW RESEARCH & TRAINING
PROJECT

11) LCC Team Recreation

1. Whole LIFE Camp Recreation Planning
2. LCC Team Recreation
3. Fitness Club Memberships
4. Personal Support

VIEW RECREATION PLANS
STAY ON TOP OF THE WORK

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Growing The Organization Daily.
Today is the day to build LIFE Camp. Improve your work. Improve your team's work. Repeat.
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